Your reps practice on
real customers.
That's expensive.
AI customers that talk back, push back, and ask the hard questions so your team is ready before the real ones walk in.
The problem
Sales training hasn't changed in 30 years
Reps learn on live customers
New hires get thrown at real buyers before they're ready. Every blown pitch is a lost sale — and boats aren't cheap.
Role-play doesn't scale
Manager-led practice ties up your best people. It's not available on demand and can't keep up with team growth.
Feedback is guesswork
"Be more confident" isn't actionable. Without structured scoring tied to your process, reps can't improve systematically.
No way to track progress
Are reps actually getting better? Without data, onboarding is a black box and coaching stays reactive.
See it in action
A real conversation, real feedback
Live Conversation
Session Score
82/100
What you get
Everything your team needs to practice
AI Customers That Talk Back
Real-time voice conversations with AI buyers who have distinct personalities, objections, and budgets. From nervous first-timers to demanding luxury buyers.
Natural Voice Practice
Reps speak naturally — no typing, no scripts. The AI listens, responds with a realistic voice, and keeps the conversation flowing like a real showroom interaction.
Scored to Your Process
Every session is evaluated against your sales methodology. Each step — rapport, discovery, objection handling — gets a score with specific, actionable feedback.
Your dealership, your way
Built around your real inventory
Your reps don't practice with generic boats — they practice with the exact models on your lot, at your prices, with your financing options. Every conversation feels real because it is.
Your Real Product Catalog
Import your actual boats — models, specs, pricing, features. AI customers ask about the real inventory your reps sell every day, not hypothetical products.
Custom Sales Process
Define your methodology — whether it's consultative selling, quick pitch, or your own framework. Scoring adapts to match exactly how your team is trained to sell.
Tailored Scenarios
Customer personas that match your real buyers. A pontoon dealership in Minnesota has different customers than a center-console shop in Florida.
Your Branding & Voice
Configure how the AI responds to reflect your dealership's tone and selling style. Your training tool should feel like it belongs to your team.
Connects to the tools you already use
We can build integrations to pull your inventory and customer data automatically.
Custom integrations available — tell us what you use
How it works
Ready to practice in under a minute
Pick a Scenario
Choose a customer persona — each one has a unique personality, budget, and set of tough questions they'll throw at your rep.
Have the Conversation
Talk naturally with the AI customer. They'll respond in real time — raising objections, asking follow-ups, reacting to what your rep says.
Get Your Score
Instant structured feedback: what went well, what to improve, scored against each step of your sales process.
Built for your team
Who uses DealCoach
Sales Managers
Configure and coach
- →Set up the sales process to match your methodology
- →Assign scenarios that mirror your real customer base
- →See where reps are strong and where they need work
Dealership Owners
Reduce risk, increase readiness
- →Onboard new hires faster with structured practice
- →Stop losing deals to untrained reps
- →Invest in training that's available 24/7, not just when a manager is free
Ready to see it in action?
Book a 15-minute demo and see how AI-powered practice can transform your sales floor.